![]() ![]() Early Nike/Converse basketball sponsorships saw Converse athletes dressing in Cons for the tunnel runway and getting to play in Nike Bball silhouettes. The partnership has been beneficial, giving Converse the inside edge of Nike materials and groundbreaking technology. The brand was acquired by Nike in 2003, allowing them to access a whole new echelon of opportunity. The brand’s also dipped its toe into the world of streetwear, seeking a new life in the world of skating, and now high profile collabs with creative fashion houses like A-Cold-Wall and Brain Dead.Īlthough Converse has taken a hard lifestyle slant for most of its product, it never lost its soul. First, the king of the court, the ultimate go-to hardwood sneaker, evoking images of early hoops greatness like Chuck Taylor and Larry Bird. ![]() As a sneaker company Converse has held many roles. ![]()
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